Digipak Creation Process

We decided on this image to use as the front cover. It follows the first of the three general conventions which we found ODESZA used. With one being the silhouette. From here we enhanced the colours in the background so the image was brighter, maintaining the silhouette element.

A key element to ODESZA's work is bright bold colours, we decided on pink as they hadn't used this yet in any final products, but it suited the tone well of romance.

The next step was to incorporate titles and their logo into our digipak front cover.

Charles and I played around with various designs and colours and settled on white. With regards to titles our next task was to decided what size, what font and where it should be located. But before this we decided to work on the background.

The image we landed on for our back cover was this one which we had captured during our photoshoot at Swinsty reservoir, using the same aspect with the sky, and with the vision to follow the pink aspect to increase and maintain continuity.

A general convention of digipak's is a barcode on the back along with the copyright information. We found a barcode online and added it to our product.

After a couple of hours working with various titles and trying to replicate a similar style to the current ODESZA products we got to this point. From here we still need to add the copyright information to the bottom left and a few more logos for various companies and labels they're associated with.

This is an example of one of ODESZA's back covers.

After working with this for a while though I soon 'fell out of love' with the font and the way the text looked on the page. I felt that the text was hard to read as it did not contrast to the page enough. So I had to rethink the design. I thought that I would use grey as that worked with the pink but that didn't contrast enough as can be seen below:

I then had a thought that I could put grey boxes around the text and the change the colour of the text to white which produced this:

All though this is very contrasting so that it was very easy to read. I thought it was too bright and 'unfinished' and that it didn't fit in with the rest of the pastel colour scheme therefore it would be a problem. I then decided to change the colour to the exact same colour that was in the background so I used the colour picker to select the exact pick that is in the background and It turned out really nicely as can be seen below:

I then did the same with the ODESZA logo in the corner and then all there was to add on the front and back was the copyright information and the record label logos that I had found online in svg format. I decided to do these white and small so that they would blend into the rest of the cover. Here is the final back and front below:

Now it was time to do the internal covers. I had decided I wanted these to be simple and settle on just the logo and a simple block colour background to keep it uniformed with the rest of the digipak I used the pink and grey I had used earlier also. I took the logo that I had created earlier and used it to fill the page. The final result is below:

After that we only had one side of the digipak left and myself and Charles were fairly stumped of what to do with it. Would I put the lyrics on that side? Would I put some more art work? I eventually decided that I would put a photo of the two artists on that side to help the listener connect with the artist. Of course I didn't have access to the artist so I had to find a photo online that would fit. After an hour of research I came across a photo that would work. I put it in the Digipak to see if it works, but it did not fit with the rest of the digipak. It did however have potential as the imagery worked well, it just needed colour alterations. I eventually decided to use the same tone pink which was in the clouds as a opaque mask over the picture and that worked well as seen below:

The complete digipak can be seen at the following link: http://shot-type-productions.blogspot.co.uk/2017/05/final-digipak.html