Follow this link to get to my Prezi I created to answer on how effective I believed the combination of my main product and ancillary products to be.
Transcript (incase of any technical faults):
The combination of my media products, both the music video and the accompanying ancillary products which are the digipak and the magazine advert, demonstrate concise and continued synergy throughout. This has been the case due to mu careful consideration of elements such as mise-on-scene, design, layouts and colour schemes, as well as always considering my main intention and desires for the products.
I have created a sense synergy throughout the construction all of my products due to the aesthetic choices and the continued similarity of scenery throughout my products. Synergy is when a collection of things work together to be worth more as a collective than individually, the idea that 1+1 = 3, together they are worth more. For example, my decision to use the washed out and faded filters on my video, along with using the same location as in the video for the images on the magazine advert and digipak. This in turn adds a personal element to the products which may be respected by the audience as more original, leading to greater sales and success.
I initially used the clouds in the music video to reduce the importance of the main characters problems in terms of portraying a bigger picture, the idea that what he thinks is a problem to him personally actually has very little importance to the global issues metaphorically represented by whats above him, the bigger problems. These however became more insignificant in the music video due to over exposed clips we could do very little about. We did maintain this idea though within the ancillary products which became the defining imagery.
The inspiration of the music video related heavily to the I'll Show You video I have previously mentioned, along with a collective inspiration from content creators on YouTube where I gathered a lust for their editing style, for example Sam Kolder. With regards to the ancillary products, throughout the music video, the conception of reflection is heavily endorsed, this I think is represented also amongst my ancillary products with the silhouetted image specifically on the digipak.
There are a lot of similarities between ODESZA's existing videos and branding through magazine adverts and my own products; the video, magazine advert and digipak. The general theme of being amongst nature and being outside seems to be a common theme unconsciously. As a collective, according to audience feedback 83.33% of respondents said I had produced a high quality and professional set of products collectively. 16.67% of respondents however said that it fell roughly halfway. If I was to then extrapolate this production further, I would take this into consideration and aim to improve this results. In conclusion, with a clear majority saying it was professional I can safely say I managed to achieve a good package, but there is evidently room for improvement.
The digipak front cover involved a silhouetted image of a male, stood in the opening of a forrest. I filtered this with a pastel pink to follow the conventions set by the genre. I had then recreated the logo on photoshop, tracing it from their official website, this logo was apparent amongst all of my media products, this was a vital element in terms of having a common link amongst all three pieces. For the digipak, I wanted to emphasise the logo which is once again featured centrally, both vertically and laterally. In order for this to be eye catching and to become an important link between the products, I wanted it to be contrasting to its backdrop. This signifies importance within the readers mind, and will help the logo become more recognisable, this is important due to its complex shape, however it is very original which works in my favour. On the magazine advert I used alternating colours in the font so it fits in with its sister products, the digipak. It also adds a layer of interest of interest to an otherwise 'boring title'. I put the song title in large white font so it is clear amongst its surroundings.
I used the Gotham font amongst all 3 of my media products this year; in the title sequence at the end of the music video, on the digipak on the front cover and the back cover, and on the magazine advert. I chose this font as it is very clear, aesthetically pleasing, quite modern and symmetrical, all common features within the electronic genre. It was also an artist convention that I wanted to follow, as I have done for the majority of this production.
My main intention with the style of the products and the unformed approach was to create a distinct brand image / follow theirs may I had. I wanted the audience to gather that the visuals I am creating connote and signify an attraction to a young professional and student audience (18-24 according to my market research). Whether the audience obtains my preferred reading is essentially in their own hands, but the young actor and actress, the use of vibrant colours amongst the ancillary products and the RGB split to incorporate that into the music video along with the electronic music overall will hopefully force feed the audience this information.
In conclusion, after assessing all the steps I have taken to ensure that the products work together as a collective, and a clear majority in audience feedback who said they were professional and worked together well, I would say the combination is that of a good combination and reflects the industry and more specifically, the genre that ODESZA operate in.
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