Evaluation Question 3

What have you learned from your audience feedback?

To answer this question I comprised together a questionnaire which I sent to my class mates via email and also to close friends through sending a link in a group chat. By doing this I managed to get 12 responses which I can now analyse, reflecting on what perhaps I could've done better, and what we did well.

Firstly, gender. I wanted to gather the demographics of who I had obtained the following information from. During genre and artist research I found that it is more or less a 50/50 split of genders who listen to electronic music (I looked at Disclosure). Therefore a 75% - 25% isn't a true reflection of this. However, with a limited time frame, and resources / people to ask, I will work with what I have and potentially extrapolate the data. If I was to carry out this again, I would make sure to incorporate a greater proportion of female respondents.

Next I asked for which age range they sat in. When I did artist research on Disclosure, their core age range which listened to their music was 18-24, therefore it is very supporting to have the core majority of respondents within this age range. The second highest and only box ticked was 15-17, and I know from my knowledge this is just 17 due to knowing the majority of the respondents personally, therefore I can justify their viability.

This box is relatively unimportant however it constructs are more well rounded demographic of my respondents. Much of this information can be ignored however as some answers aren't 100% serious, therefore from audience feedback I can justify not asking this question if I was to carry out this again as the information acquired wasn't valid.

On a scale of 1 to 5, with 1 being not at all and 5 being a lot, how do you feel the products work together as a complete package (music video, digipak, magazine cover)

How my main product (music video) works with its ancillary products (digipak and magazine advert) is crucially important. Here I asked to what level the continuity has achieved. 100% of respondents said it was achieved good continuity and or above, therefore I am very satisfied with the results. The difficulty when working with three different products is having common features amongst them, this is difficult within the electronic genre as the digipak and magazine advert, (in order to follow the general conventions) need to use brighter colours. Within the music video we didn't use any examples of pink which is the colour we used for the ancillary products. However, what I have learnt from audience feedback is that this isn't an issue and that the products all work together as a package; this may be because we have followed the general conventions of each given area and challenged them in very few areas, because of this we have achieved what would be the general perception for what should be constructed and our audience recognises that and naturally they seem to work together.

Question 5 involved the colour correction. One major change I made during this production was moving across from Final Cut to Premiere Pro due to wanting to be able to delve into colour correction further, therefore to have 90% say this was achieved in a balanced manner throughout is promising. I spent a lot of time researching various styles and landed on Sam Kolders as my preferred inspiration. I tried to replicate this style and its proved successful which I have learnt from audience feedback.

The next thing I wanted to find out was what aspects were more greatly appreciated on the ancillary products (magazine cover and digipak). Just shot of 50% said all of the above, but those who were more specific liked the fonts, structure and layout, and the texture we provided with the smoke. It is good to see the that the texts and fonts were well recieved as we spent a lot of time researching this to follow ODESZA's general convention. From audience feedback I have also learned that the QR code I used wasn't a necessity and in future could be discounted as it wasn't conventional. The responses justify the conventions we followed, the one we didn't proved not as important.

During the production and construction of products I wanted to make sure that we managed to maintain professionalism. 83.33% said we did this, therefore from looking at my audience feedback it would suggest we did produce professional products. 16.67% of respondents however said that it fell roughly halfway. If I was to extrapolate this any production further I would take this into consideration and begin with dive into the details to understand why, and then begin on resurrecting this to bring 100% of respondents into the 4 - 5 categories.

Here I asked whether I had reflected the duo well. With not knowing the duo personally, it was very difficult to gauge their characters and reflect this within the music video. I found some videos which would prove useful, showcasing what they do and who they are. 100% of those who answered my questionnaire said I had done this successfully.

Charles and I spent a lot of time altering, reconstructing and rethinking the storyline, it therefore was very important for us to gather feedback on this topic. Our results show a majority who said it was clear, however 16.66% said they were unsure essentially. There were aspects slightly out of our control which may have lead to this, for example, the jump from nigh-time to daylight early in the music video. If I was to carry out this production again, I would use more surveys and audience feedback to then minimise this for our end product, with aims to get 100% scoring 4-5.

Finally, question 10. This shows how people responded to the editing style we took on. From the beginning I decided what type of video I wanted to create, and then set out to construct a narrative surrounding this. I was heavily inspired by I'll Show You by Justin Bieber, but wanted a storyline surround these stunning scenic shots essentially to boost evaluation. 100% of respondents said they liked the editing and thought it was clear, below are examples of comments which we stated.







- "The fast moving transition with the drone Colours"
- "Liked the transitional shots; cinematography."
- "It was nicely edited to the beat, while the emotions of the video matched those of the song."
- "I really liked the transitions you used during the drone shots."
- "I liked the cuts on the beat, the zoom transitions. The narrative is clear with the photos by the fire"
- "I liked the title sequence at the end and the zoom transitions!"


Overall, I am very pleased with the feedback I have obtained through the creation of an online questionnaire. In summary, what I have learned from audience feedback is to essentially gather more, throughout all 4 stages of production, these are: research, planning, construction and evaluation. This way we can improve the results we get at the end, and produce a better product overall.