Magazine Creation and Development

When I started the magazine advert I knew that I wanted to use the same colour palette that I had used in the Digipak this included Greys and Pinks in pastel tones. So I first started with three block of colour in the pink and grey. I quickly thought though that this was too plain so I decided to change the pink block to the pink clouds seen in the Digipak the results are below:

I thought that this was a good base for the rest of the magazine advert so I then left the background like this. It was now time to add the information on to the advert, I quickly decided to stick with the three blocks for the alignment of all the information on looking at other odesza posters I quickly notice that they almost always put the odesza name down the sides of the page so I decided to add the name in the grey sides. And I decided to do the letters alternating colours between black, pink and the clouds that are in the middle to do this I used a shape mask to mask the picture to the shape of the letter the result was:

Now I needed to find an inventive way for the viewers of the advert to access the website of Odesza quickly and easily after doing some research we came across QR codes which is sort of a square barcode that somebody can scan and the phone will redirect to the website. So I used an online qr code generator that would produce an SVG QR code that I could put into illustrator and change the colour of. 

I then brought this into illustrator and changed the colour to the grey and put it on to the pink clouds I was then pleased with the placement:

Then it was time to add the name of the album I wanted this big and for it to stand out but there was not much room left on the page so I decreased the size of the font for the 'ODESZA' and put the 'IN RETURN' at the top of the page so it is the first thing that you see when you look at the advert:

Of course to tie it in with the digipak and the rest of Odesza's product the advert had to include the Odesza logo so I got the logo that I had created earlier for the video and the digipak and droped it in to the advert in the middle. I then coloured it pink because I wanted it to blend in to the clouds background and only be subtle:

After that all I needed for the information was their next concert and venue and the date of the release after playing with the fonts I settled on a look:

We then felt that the advert was nearly there but it was just missing something and that it needed something else adding to it. After trawling the internet for ideas and inspiration we came up with an idea to have smoke on the advert. So we looked on the internet to find a picture of smoke with a transparent background and we eventually found one and put it of and it was perfect just what it needed.

The final change we made was the text. We realised we had advertised an event, and quickly sussed this out and changed it to the album so the products can be sold together as a package.